Anchor on TV: information, interpretation and opinion. The speech in verbal and non-verbal levels

Authors

  • Roberto Ramos PUC RS/RS
  • Flávio Porcello UFRGS

DOI:

https://doi.org/10.5216/c&i.v9i1.22801

Keywords:

Anchor .Television .Semiology.

Abstract

elements which are present in thediscourse of Media, The dissertationlooks into the following questions: howdoes Media, specially TV, use thedisclosure of categories as a way ofdrawing public attention for lessimportant subjects while failing toreport the really significant issues? Whyis it that Culture, in one of its subcategories,Color, is a fundamental piece in the visual component of TVbroadcasts, acting as a key element inscenes» images and composition?Anchor, Media, Discourse and Poweralso studies in this article, based intheories of Barthes.

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Author Biographies

  • Roberto Ramos, PUC RS/RS
    Professor em Educação da PUCRS/RS - Graduação e Pós-Graduação da Famecos (PUCRS). Obras publicadas: Futebol: Ideologia do Poder; Grã-finos na Globo, Manipulação e Controle da OpiniãoPública; A Máquina Capitalista, Mídia, Textos e Contextos (org.) e A Ideologia da Escolinha do Professor Raimundo.
  • Flávio Porcello, UFRGS
    Professor em Comunicação Social da UFRGS - Graduação em Jornalismo e Direito (UFRGS) -Mestrado e Doutorado (PUCRS).

Published

2013-02-27

Issue

Section

Artigos

How to Cite

RAMOS, R.; PORCELLO, F. Anchor on TV: information, interpretation and opinion. The speech in verbal and non-verbal levels. Comunicação & Informação, v. 9, n. 1, p. 62–69, 27 Feb.2013.