Research note: the communication strategy of candidates in the 2008 mayor elections in Goiania

Authors

DOI:

https://doi.org/10.5216/sec.v12i1.6906

Keywords:

municipal election, campaign advertising, discourse analysis, political behavior, electoral behavior

Abstract

In this report, we release the results of the research, “Between information and voting: an analysis of the free media advertising in Goiania in 2008”. Our intention is to make the full data available, allowing the reader to establish a comparison among the candidates’ discursive and political behaviors in the dispute for the city hall. It also demonstrates the several slightly different strategies used by candidates.

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Author Biographies

  • HELOÍSA DIAS BEZERRA, Federal University of Goiás
    Doutora em Ciência Política (Instituto Universitário de Pesquisas do Rio de Janeiro).
    Professora da Universidade Federal de Goiás.
    Goiânia, Brasil.
  • UIANÃ CORDEIRO CRUVINEL BORGES, Federal University of Goiás
    Mestranda em Sociologia (Universidade Federal de Goiás).
    Goiânia, Brasil.

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Published

2009-08-11

Issue

Vol. 12 No. 1 (2009)

Section

Research Notes

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How to Cite

BEZERRA, H. D.; BORGES, U. C. C. Research note: the communication strategy of candidates in the 2008 mayor elections in Goiania. Sociedade e Cultura, v. 12, n. 1, p. 161–178, 11 Aug.2009.