BARBIE FASHIONISTAS:

NEW FORMS OF EXCLUSION UNDER THE DISCOURSE OF DIVERSITY

Authors

DOI:

https://doi.org/10.5216/revufg.v25.82739

Keywords:

Barbie, Childhood, Diversity, Ethnic-racial relations

Abstract

This study aimed to analyze the Barbie Fashionistas collection as a perspective on representation and education for ethnic-racial relations in childhood. To achieve this, qualitative bibliographic research was conducted, grounded in the theoretical-methodological framework of Historical-Cultural Psychology. Based on this framework, the study found that as the discourse of representation and inclusion promoted by the Barbie Fashionistas collection advances, a hidden and even broader set of representations is imposed on children's imagination. This process serves neoliberal market policies and a society still marked by racial prejudice. In this context, alienating aesthetic and beauty standards continue to be excessively propagated, undeniably affecting the education for ethnic-racial relations in childhood

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Author Biographies

  • Hugo Vinícius Ferreira Silva, Universidade Federal de Goiás, Goiânia, Goiás, Brasil, hugovinicius@ufg.br

    Graduado em Pedagogia (FE/UFG); bolsista pedagógico no Instituto Verbena (IV/UFG).

  • Sheila Daniela Medeiros dos Santos, Universidade Federal de Goiás, Goiânia, Goiás, Brasil, sheiladmsantos@gmail.com

    Graduada em Pedagogia (FE/UNICAMP); Mestre e Doutora em Educação (FE/UNICAMP); Docente da Faculdade de Educação (FE/UFG).

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Published

2026-02-13

Issue

Vol. 25 (2025): Revista UFG

Section

Artigos

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How to Cite

FERREIRA SILVA, H. V.; MEDEIROS DOS SANTOS, S. D. BARBIE FASHIONISTAS:: NEW FORMS OF EXCLUSION UNDER THE DISCOURSE OF DIVERSITY. Revista UFG, v. 25, n. 31, 13 Feb.2026.